Shanti Skiffington is a senior associate and extended team member of The Krinsky Company (TKC). Shanti provides healthcare industry/competitive research and advisory board content synthesis and analysis. She most recently led a 6-month engagement providing comprehensive competitive intelligence with regular briefings for the number two player in lab services. Shanti brings a deep knowledge of healthcare, a keen ability to synthesize complex content, and is respected by clients for her clear, strategic thinking.

Prior to teaming up with TKC, Shanti spent 20+ years working with large and small medical device and healthcare product and service companies in the areas of messaging strategy, content development, positioning and branding.