Growth & Innovation Strategy
New Category, Product, and Service Creation
Challenge: To develop the optimal technology enablement platform, the largest US specialty consumer electronics retailer needed to better understand the virtual care delivery points-of-friction in the US healthcare ecosystem. TKC identified and interviewed 38 thought leaders including IoT vendors, healthcare system providers, payers, and in-home & remote care providers to reveal the highest priority points-of-friction and the most significant and impactful strategies to overcome them.
Impact
After interviewing internal stakeholders, and key voices of the market, TKC recommended the most relevant problems to solve, the clients’ optimal role, the best fit market segments to target and specific strategies for success, such as pilot programs to develop market conditioning and messaging strategies. This gave birth to Coeus h3c, a technology platform investment to enable seamless virtual care.
Innovation Partnerships
Challenge: In the evolving landscape of veterinary medicine, the imperative for comprehensive solutions became clear. A pioneering diagnostics company faced a critical juncture, seeking to extend their impact beyond traditional boundaries. Recognizing the potential for collaboration, they turned to us to facilitate innovative partnerships and amplify their influence.
Impact
Our strategic facilitation led to transformative collaboration, unlocking early detection of renal disease in cats. This breakthrough paved the way for a groundbreaking partnership with a leading pet food provider, redefining pet healthcare by integrating diagnostics and nutrition.
Business Model Optimization
Challenge: A pet diagnostic company feared revenue was being “left on the table” due to inefficient customer onboarding. TKC conducted a comprehensive analysis and determined a significant amount of lost revenue could be captured with a reimagined onboarding process.