Key Opinion Leader Engagement Strategy
Advisory Boards and Communities
Challenge: A major cloud-native enterprise imaging platform provider was too engineering-driven and inwardly-focused. A cultural shift to be more voice-of-market centric was the mandate. TKC stood-up and managed a highly engaged innovation advisory community, comprised of 18+ advisors, for two consecutive years.
Impact
A noticeable shift in culture drove a 1-year acceleration of their go-to-market strategy. Our work delivered the business case to fast-track an acquisition.
Thought Leadership and Advocacy
Challenge: A global medical device company needed to streamline how to identify and utilize key opinion leaders (KOLs) for upstream strategy guidance and downstream thought leadership and advocacy. TKC stood-up five advisory communities in Europe and the US that consisted of 80+ KOLs, with over half of the advisors being new relationships for the client.
Impact
The five business units, spanning the domains of cardiology, healthcare informatics, and radiology, adopted TKC’s centralized KOL outreach and engagement approach. This resulted in the most robust and impactful KOL engagement effort in the company’s history.
Private Think Tank/Do Tank
The Healthcare Logistic Think Tank / Do Tank (HLTT/DT) is the healthcare industry’s only consortium centered on healthcare logistics. It is a virtual platform for healthcare stakeholders to share best practices, advance multi-vendor partnerships, and promote proofs of concept. The same platform can be utilized to engage and grow private communities and ecosystems.