Philips Healthcare needed to streamline how to identify and utilize key opinion leaders (KOLs) for upstream strategy guidance and downstream thought leadership and advocacy. TKC stood-up five advisory communities in Europe and the US that consisted of 80+ KOLs, with over half of the advisors being new relationships for the client.
The five business units, spanning the domains of cardiology, healthcare informatics, and radiology, adopted TKC’s centralized KOL outreach and engagement approach. This resulted in the most robust and impactful KOL engagement effort in the company’s history.
Internal Antech Interviewees
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Johann Alberts, MB ChB
VP European Clinical Operations, Perspectum Ltd
Former Chief Technology and Solutions Officer, Alliance Medical -
Lluís Donoso-Bach, MD, PhD
Head of Diagnostic Imaging, Hospital Clínic of Barcelona
Professor of Radiology, University of Barcelona
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Philippe Douek, MD, PhD
Chairman, Department HCL
Hospices Civils de Lyon -
Lonnie Shoff
President
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Bob Van Dyck
VP Operations
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Alejandro Bernal
President, Mar Veterinary Health International
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Paul Fisher
VP, Antech Imaging Services (AIS)
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Tom Jacobi
President of Sound
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Bruce Bargmann
SVP, Finance & Administration
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Doug Drew
President, Mars Veterinary Health North America
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Scott Fitzpatrick
Group Vice President, Antech Diagnostics & Sound Technologies
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Rhett Carlin
Group Vice President, Sales
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Jeff Edwards
Director of Anatomic Pathology, Antech West
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Matthew Keylock
Head of Data Analytics, Mars Petcare
-
Mary Kurian
SVP / COO at Antech Diagnostics
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Butch Allen
Group Vice President, Antech West
-
Charlotte Harris
Director of Sales, Canada
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Rhett Carlin
Group Vice President, Sales
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Jeff Edwards
Director of Anatomic Pathology, Antech West
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Todd Moxham
SVP, Technology Systems and Software
External Voice of Market Interviewees
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Steve Milden, VMD
Owner
Delaware Valley Veterinary Hospital -
Ben Olson, DVM, DACVIM
Board-Certified Veterinary Neurologist & Chief Medical Officer
Pieper Veterinary -
Billy Hess
Hospital Manager
Winter Park Veterinary Hospital -
Caitrine Hellenga, DVM
Medical Director
Winter Park Veterinary Hospital -
Jen Grefenhaus
Practice Manager
Lake Emma Animal Hospital -
Nichole Crainick, DVM
Medical Director
Lake Emma Animal Hospital -
Diane Tortorice, DVM
Co-owner
Valley Cottage Animal Hospital -
Gary Dattner
Founder
301 Vets -
Steven Wolchinsky, DVM
CTO & Veterinarian
Rocky Gorge Animal Hospital -
Kathryn Gates, DVM
Medical Director
Access Specialty Animal Hospitals -
Charlie McCully, DVM
Veterinarian
Eastland Companion Animal Hospital -
Jason Epstein, DVM
Executive Medical Director
My Pets Wellness Veterinary
